Unless you’ve been hiding under a rock, you’ve probably noticed that The X Factor is back on our screens for its 12th series.
Love it or hate it – I’m a fan but not an addict – the show still attracts large TV audiences and thousands of would-be stars eager to be the next ‘big thing’.
But you may well be wondering what relevancy The X Factor has to a copywriter’s blog?
Allow me to explain. Although they might seem completely different on paper, the qualities needed by X Factor contestants to do well on the show are very similar to those needed to succeed as a freelance copywriter.
X Factor contestants vs copywriters
In addition to having bucket loads of natural talent, X Factor contestants and freelance copywriters need to be:
|Ambitious||Win the show and become a global star||Make a decent living from copywriting|
|Articulate||Get the words across clearly||Get the message across effectively|
|Authentic||Stay true to who they are||Show some personality|
|Brave||Step up on stage in front of judges, live audience and millions viewing at home||Take the plunge to go freelance, often giving up a steady full-time job|
|Competitive||Beat all the other contestants||Win competitive pitches|
|Confident||Believe they can win (without being arrogant)||Believe we’re good at our job and worth our rates|
|Flexible||Sing different styles and even add in some dance steps||Adapt our style of writing to suit the brief|
|Focused||Not become distracted by the media attention||Not be distracted by social media during working hours|
|Hard-working||Rehearse, rehearse, rehearse||Work unsociable hours if required|
|Memorable||Make an impression by standing out from the crowd (in a good way)||Make a good impression in order to get repeat work &/or referrals|
|Mindful||Listen to the audience’s reaction||Be aware of the target audience|
|Open-minded||Be willing to keep learning and improving||Keep up with new tools and techniques|
|Personable||Have to be likeable to get the viewers’ votes||Build relationships with clients|
|Receptive||Welcome constructive feedback||Welcome constructive feedback|
|Reliable||Deliver a great performance every week||Deliver on time, on budget and on brief|
|Resilient||Come back fighting the next week, even after being in the bottom two||Carry on, even if we’ve had a tricky client or a challenging project|
|Responsive||Take on board the judges’ comments and advice||Respond promptly to customer enquiries|
|Selective||Showcase their best talents by picking the right genre/song||Focus on what we do best rather than try to be ‘jack of all trades’|
|Supportive||Offer support to others within the competition||Offer support to fellow copywriters|
|Thick-skinned||Take criticism from the judges on the chin||Accept feedback from clients, even if we don’t always agree with it!|
|Word-perfect||Remember the words to the song||Avoid grammatical or spelling errors|
This list is by no means exhaustive. What other qualities do you think freelance copywriters have in common with successful X Factor contestants? I’d love to hear your thoughts below.
If you enjoyed this post, you might like to check out I’m a Copywriter, Get Me Out Of Here!
(image courtesy of phanlop88 via Freedigitalphotos.net)