Tag: marketing

21 years on… and still going strong

Tips for freelancers after 21 years

Would you believe it, but it’s been 21 years since I decided back in October 1996 to set up my stall as a freelancer? After initially offering four services – copywriting, editing, proofreading and translation – I soon dropped the latter to

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From books to bones: how my career path (nearly) panned out

Do you ever wonder what job or profession you might be doing now if your career had taken a different direction? Perhaps if you’d got better grades at school or had accepted job offer A versus job offer B? From

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Freelance copywriting: then and now

"I'm older than the internet" slogan, plus a computer mouse

The world of freelance copywriting has undergone huge changes since I began back in October 1996 (was it really that long ago?). It didn’t happen overnight though; it’s been a gradual process over many years. Overall, the changes have been

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