Tag: copywriting

What do ’80s hits and today’s copywriters have in common?

I’ve a confession: I loved the ’80s. The music, the fashion, the hair… Well, OK, maybe not the hair! But even though that decade is now a dim and distant memory, I’m still an ’80s girl at heart. Nostalgia FM The

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Celebrating 18 years as a freelancer

18 years as a freelancer

Out of the blue, the thought occurred to me the other day that it’s been 18 years – give or take a couple of weeks – since I set up my stall as a freelancer after working in-house for several

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So what exactly do copywriters do?

What copywriters do

You might not realise it, but the work of copywriters infiltrates every facet of our daily lives – from TV adverts and promotional flyers through the door to website content and instruction booklets. Yet many people still don’t really know what

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