Tag: business

With word of mouth, it pays to be talked about

Like many freelance copywriters, a large portion of my business comes via personal referrals from people I’ve previously worked for – sometimes several years ago. Not surprisingly, word of mouth is considered to be the most effective marketing tool, because

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Celebrating 18 years as a freelancer

18 years as a freelancer

Out of the blue, the thought occurred to me the other day that it’s been 18 years – give or take a couple of weeks – since I set up my stall as a freelancer after working in-house for several

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