The ever-changing world of health & beauty demands a vast amount of content, designed to convince consumers to try a particular product or service and then develop brand loyalty.
With so much competition in the dynamic health & beauty sector – both online and on the shelves – the first priority of your marketing collateral is to attract customers’ attention.
Once you’ve achieved that, you then need to convince them of the product’s merits and persuade them to buy it, instead of sticking with their usual brand.
And if your business offers a health or beauty related service rather than a product, you face a different challenge entirely. You need to promote the lifestyle enhancements of what you’re offering as well as any medical benefits.
But help is at hand, as I can assist you with all of the above.
My clients in the health & beauty sector have included:
- Facial aesthetics clinic
- Fine jewellery
- Healthcare group purchasing organisation
- High tech flash lamps manufacturer
- Nutritional therapist
- Online detox programme
- Private dental practice
- Skincare products manufacturer
Why not get in touch to discuss how I can help raise your profile in the crowded health & beauty marketplace? You’ve certainly got nothing to lose.
Although I’m not a technical writer per se, I have a proven track record of producing intelligible web content and marketing material for technology clients. Find out more ↦
Organisations offering professional or financial services require a wealth of content that is factually correct, well written and easily understood. Find out more ↦
Home & leisure
Companies operating in this highly competitive sector need to stand out from the crowd through the use of interesting, engaging and persuasive content. Find out more ↦