The ever-changing world of health & beauty demands a vast amount of content, designed to convince consumers to try a particular product or service and then develop brand loyalty.
With so much competition in the dynamic health & beauty sector – both online and on the shelves – the first priority of your marketing collateral is to attract customers’ attention.
Once you’ve achieved that, you need to convince them of your product’s merits. And persuade them to switch from their usual brand.
Finally, whether your business offers a health or beauty related service or product, you face a further challenge. Along with promoting the lifestyle enhancements, you must also carefully present any proven medical benefits.
But help is at hand, as I can assist you with all of the above.
My experience in the health & beauty sector has included:
- Diabetes care
- Facial aesthetics clinic
- Fine jewellery
- Healthcare group purchasing
- High tech flash lamps
- Nutrition products
- Online detox programme
- Private dental practice
- Skincare products
Why not get in touch to discuss how I can help raise your profile in the crowded health & beauty marketplace?
Other sectors
Technology
Although I’m not a technical writer per se, I have a proven track record of producing intelligible web content and marketing material for technology clients. Find out more ↦
Professional services
Organisations offering professional or financial services require a wealth of content that is factually correct, well written and easily understood. Find out more ↦
Home & leisure
Companies operating in this highly competitive sector need to stand out from the crowd through the use of interesting, engaging and persuasive content. Find out more ↦