Professional services

Organisations offering financial or professional services require a wealth of content that’s informative, compliant, well written and in the appropriate tone of voice.

Professional services content has a clear purpose to serve. However, even if the subject matter is sometimes a bit on the dry side, that doesn’t mean the content itself has to be boring, lengthy or full of jargon.

Let me help by adding some personality and warmth to your business’ website copy or other marketing collateral. I can ensure it sounds interesting and appealing to your target audience, while conveying your professionalism.

Over the years I’ve written about all sorts of professional services, from career coaching for women returners and heir hunting to business rescue procedures and trade funding. I’m adept at producing factual copy that provides the consumer with the information they need – in clear, concise English.

Recent clients in the professional services sector have included:

  • Accountants
  • Career coaches
  • Commercial cleaning company
  • Contact centre
  • E-learning provider
  • Financial advisers
  • Insolvency practitioners
  • Market research agency
  • Professional institutions
  • Probate researchers
  • Revenue management
  • Trade finance


Other sectors

Technology

Although I’m not a technical writer per se, I have a proven track record of producing intelligible web content and marketing material for technology clients. Find out more ↦

Health & beauty

The requirement for copy within this dynamic sector is fairly universal: it needs to be alluring and informative – with a compelling call to action. Find out more ↦

Home & leisure

Companies operating in this highly competitive sector need to stand out from the crowd through the use of interesting, engaging and persuasive content. Find out more ↦