Go on any marketing for small businesses course and you’ll no doubt be told that building up an email list is an essential step to growing your business. So why have I recently deleted my blog subscribers from my website…
Blog Archives
Ghostwriting vs. copywriting: one and the same?
One of the questions I’m often asked when I tell people at networking events that I’m a copywriter is whether I ghostwrite blog posts or articles for clients. The answer I give is ‘yes’ – because I do offer a…
Even copywriters can lose their mojo for their blog
I’ve a confession: this is my first blog post in six weeks. And only my fifth this year. I know that doesn’t exactly sound like a heinous crime, even for a freelance copywriter. And I very much doubt if anyone…